CREATIVE LABORATORY
FOR SUCCESSFUL BUSINESS

TASTEMAKERS +
DRIVE = FORMLAB

A boutique creative agency based in the heart of De Pijp, a lively area that reflects the vibrant nature of our creative hub. Our fuel is the spark between people, resulting in new ideas. That’s why we surround ourselves with an eclectic mix of tastemakers and craftsmen, inspiring and inciting each other to take things to a higher level.

Click on ‘next’ to find out who we are, what we’re into and how it all contributes to making this creative agency great.

Check out our work or scroll down for insights

 

team-(1)

Nicole

Experienced intuitive mastermind, herald of the creative process.

Marlon

Forward thinking strategic mind with a contrarian twist.


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  • Eva

    Bright graphic designer with a penchant for bold colors and absurdism.


    Martin

    Determined designer with a need for practicality and a knack for sexy stuff.

    Lino

    Wild imaginative *{} developer with sizzling soldering skills.


    Desiree

    Poet of the imagination and crusader of the monochrome.


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  • Nick

    Witty, multitalented media designer with a sixth sense for great concepts.

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  • Leslie

    Bold and vibrant music lover, kingpin of all things digital and social.

    And Others

    We created a pool of talented free-lance experts with whom we form specialized project teams dedicated to specific project. Amongst these are strategists, interactive developers, producers, filmmakers, illustrators, photographers and motion designers.

    A GREAT STORY
    CAPTURES THE HEART
    AND MIND

    BRAND IDENTITY +
    EXPERIENCE =
    A GREAT PRODUCT

    Consumers not only expect great brand experiences, they believe they are entitled to them. A great brand tells a story that captures hearts and minds of costumers and engages them in an ongoing narrative.

    People experience that story through each brand touchpoint, from product, packaging and communications to environment, service and personal interaction.

    Inspiration is everywhere, if you know how to look for it. Every little object around you conceals a story, a secret speckled with emotional value. We are wildly passionate about good stories, they can truly connect people provided that they are told well.

    We can also provide you with your very own personalised prescription for rewarding content. Check out our Content Strategy website and see how it works.

    FUSING THE
    ELEMENTS TOGETHER

    CREATIVITY + STRATEGY.
    [+ MEASURABLE RESULTS]

    We are passionate about creating and embedding brands, products, experiences and services with authenticity and resonance. We guide brands, extract their DNA and translate it into a strategy. With a crystal clear story it’s easier to think of innovative and immersive ways to tell it. Formlab’s creative people have developed strong skills to create inspired and powerful ideas.

    The art is to pour that uncurbed creativity into well-thought concepts with measurable results. Making cool stuff is awesome, but that’s not our goal. Everything we do, we do to guide your business to excel.

    Click on ‘next’ to find out what our SICE formula can do for you.

     

    THE FORMLAB FORMULA

    (Strategy) =(x+y=z) (Identity) x (d)n(a)2 (Communication) > abc3 (Experience) / E=mc2

    Strategy

    Ons uitgangspunt is om advies te geven voordat we aan de slag gaan met een concept. Is datgene wat je in gedachten heeft wel het beste middel om het doel te bereiken? Eerst een helder doel voor ogen hebben, en een goed plan om daar te komen. Daarna komen de middelen pas aan bod.

    Identity

    We verdiepen ons in het merk DNA. Aan de hand daarvan formuleren we de merkidentiteit met scherpe en relevante teksten, en geven we er een visuele in­vulling aan.

    Communication

    Belangrijk is een duidelijk merk DNA, een sterke strategie, een authentiek verhaal en een slim idee dat mensen aanspreekt en uiteindelijk betrekt bij jouw merk.

    Experience

    We creëren een wereld rondom jouw merk door een ervaring tot stand te brengen die de doelgroep en zijn netwerk met het merk verbindt.

    WHAT IS YOUR DNA?

    Find out how we can elevate your brand experience. 

    Contact us today.

    These brands embraced our creative formula for success: