citizenMagCommunication, Identity, Strategy
HOW DID WE..
Create a lifestyle magazine for the mobile global citizen as a key marketing platform for citizenM Hotels?
Developing the concept whereby we select people in the know and on the go to give credence to the claim “We Know The City”. We created an elaborate content strategy which is the foundation for the editorial formula. Also a unique and interactive design for the magazine.
WHICH RESULTED IN…
As the editor-in-chief we create a continuous flow of personalised, unique and dynamic content which is used in all stages of the customer journey resulting in SEO value and conversion.