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CitizenM Paris Road Trip

Experience, Strategy

CitizenM Paris Road Trip

HOW DID WE…

Create an incentive for the global pool of citizenMag contributors to show our appreciation for the fantastic work they do and to create bonds between each other and citizenM?

 

BY…

Organising a road trip from Amsterdam to Paris. Just imagine a bus full of 50 mobile citizens, bridled with excitement, ready to document #citizenMparisCDG for the weekend.

Armed with an amazing 22tracks curated drive-time playlist (of course!), social media games, and flowing champagne,  we arrived in Paris just in time for the opening party. A goodie bag with a Paris Travel Journal including all the ‘must-do and must-see’ things in Paris gave the contributors a head start to discover the city the morning after.

WHICH RESULTED IN…

An awesome experience that generated social buzz for the opening of citzenM Paris. The road trip from Amsterdam to Paris brought the virtual platform of citizenMag to life—strengthening our community of contributors. As an added value our community then brought that effortless, positively intoxicating vibe to the opening party.

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