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CMS

Communication, Identity, Strategy

HOW DID WE…

Create a brilliantly witty campaign for CMS, an international reseller of Japanese motorcycle parts?

 

BY…

Creating a series of product images resembling aesthetic sushi dishes, inspired by the Japanese roots of CMS. 

WHICH RESULTED IN…

Increased brand awareness and increased hunger for motor parts. The campaign also nonverbally communicated CMS’s Japanese roots to the customers. 

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