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FNV Bondgenoten

Communication, Identity

FNV Bondgenoten

HOW DID WE…

Create an identity of clear, high quality and young demographic appeals for the youth department of FNV?

 

BY…

Developing a communication toolkit that appeals to youngsters and an identity of clear, fine high quality with an urban edge. 

WHICH RESULTED IN…

The FNV message, which was considered “boring and not understandable”, is now being embraced  and understood by the target group and FNV saw an increase in the engagement level between youngsters and themselves.

 

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