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Nukuhiva

Experience, Identity, Strategy

HOW DID WE…

Come up with a sustainable concept aligned with Floortje Dessing’s values which, on its own, creates revenue for other sustainability projects?

 

BY…

Developing a retail concept based on fair-trade clothing and fair products, from brand concept to final interior design, with emphasis on the connection between chic and fair-trade in an environment where fair-trade was considered dull and for old hippies. 

 

WHICH RESULTED IN…

Nukuhiva becoming the leading store concept in creating mind shift that started the trend of “Fair Hipster” with two retail stores being opened in Amsterdam and Utrecht.

 

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