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STAYOKAY OPENING EVENT UTRECHT – CENTRUM

Communication, Experience

STAYOKAY OPENING EVENT UTRECHT – CENTRUM

HOW DID WE…

Create a campaign for the opening of hostel chain Stayokay’s new location in Utrecht city centre that engages and excites a new target audience of families?

BY…

Organising a two-day experience event that engaged the various target audiences including families, backpackers, and groups.

WHAT DID WE DO…

To celebrate the opening of the new hostel location in Utrecht city centre, we invited bloggers, press, and guests to experience the new boutique-style hostel. The carefully curated event included a #StayokaySleepover, we invited our favourite local band, and together got to know the city and its locals. A successful social media presence introduced the new location to fans around the world and resulted in widespread media coverage.

 

AND…

After a long and inspiring day getting to know Utrecht, we ended the evening on a high. After some much-needed nourishment in the form of traditional Dutch – highly Instagrammable – bites, local band the Brahms gave a killer performance and we invited the entire Neude square to come in and get down.

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