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VNU

Communication, Identity

HOW DID WE…

Create an identity from which the VNU services can be communicated distinctly yet cohesively? 

 

BY…

Designing one logo to be used for VNU with each of the colours in the logo representing a different service with the corresponding logo colour being the main one used in communication for that service. We created a brand manual, templates, a website, advertisements, brochures, and banners using the same concept and images of their employees. Speaking of employees, we also did the redesign for their recruitment department including the art direction to be used as a foundation for all campaigns and designing collaterals.  

 

WHICH RESULTED IN…

A fresh, distinctive VNU identity that was crucial for VNU’s positioning within the highlycompetitive market.

 

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