citizenM Rotterdam Bloggers ExperienceExperience, Strategy
Attract more travellers to citizenM Rotterdam. The hotel needs a boost in both reservations and inhouse experience .
Organise a field trip with citizenMag contributors and bloggers to showcase how citizenM Rotterdam is located in a vibrant environment and why Rotterdam is a great city trip destination We ensured to capture the experience in sharable content (video, invite and citizenM branded itinerary card).
The Field Trip
The Rotterdam experience started with a sense of amazement, MTC founders Ted Langenbach and Pietra Ligura were the designated tour guides for the day. The trip showcased what this raw and unique city has to offer, harboring real gems: pop up stores, art galleries, funky restaurants and boutique hotel citizenM. What a great way to get to know the locals.
Exposure on Instagram, Facebook and Twitter by sharing content and live reporting and engagement. Other content on city tips were created and published. Further increase in bookings for citizenM Rotterdam (now recognised as cool destination).