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We went to Paris. Again.

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We went to Paris. Again.

Part of citizenMag’s strategy is to engage it’s contributors with the hotel and it’s values. For the past year we’ve been assisting in ‘contributor soirees’ – events where contributors and bloggers come together to experience citizenM Hotels in a whole new way.Ai??

We at Formlab believe that every brand stands for something, has unique values, that can be incorporated into an experience no matter where you are. Hotels often tend to focus on their product and thus provide experiences in house, but we take a different direction, revealing values which extend beyond the walls of the venue.

Fashion being one of citizenM’s core values, we bravely strapped on our backpacks and invited menswear designer Jazz Kuipers to show us her Paris experience. Paris curated by citizenM you might say. During an utmost inspiring tour around Paris’ fashion and art district (Le Marais) we found the contributors were instantly injected with the DNA of citizenM: not only happy with the free night they were given, but also inspired and enthusiastic about the experience we provided, thus raving about the hotel and their unique experience that day.

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