Weekly roundup – Storytelling
Welcome to this week’s roundup! We’re looking at Disney’s storytelling strategy to further strenghthen its brand, and learn about Hasbro’s takeover of an animation studio, more storytelling to come then. In other news this week, Google is being sued over its ai???age bias’, Instagram is finally supporting scheduled posting, and we learn to keep our assumptions to ourselves. Need some expert tips on planning a photoshoot? We’ve got them too!
It would seem that Google is ai???discriminating against employees over 40′, ouch. Who says that the over 40s aren’t creative or disruptive? Just look at most Creative Directors at agencies, we beg to differ! (via fortune.com)
As far as we’re concered, the best weapon a company can have is a great story, and what better storytellers are there than Disney? We’re excited to see how Disney’s collaboration with Magic Leap will bring their stories to life in an AR world. (via fortune.com)
In other news, Hasbro has just bought animation studio Boulder Media, watch your back Disney! Read the article here.Ai??
Yes, it’s here. Instagram is finally supporting a scheduled post option, which will make the lives of marketeers ‘ and the general public of course ‘ a whole lot easier. You’ll still need a third party app named Buffer and will need to actually post, but a push notification will notify you when it’s time to click publish, oh, and it offer analytics too! (via fortune.com)
Thinking of commissioning a photo shoot? Lisa Pritchard, from photography agency LPA, shares her ten top tips to think about before sending out that brief.Ai??(via itsnicethat.com)
Tags: disney, google, hasbro, instagram, marketing, photoshoot, storytelling